Fur, Explained
A neutral guide to fur as a material. Learn how mink, fox, and rabbit differ in texture and warmth, when full fur makes sense versus trims, and how to care...
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Introducing
LOURÉVA is a London-based outerwear label shaped by restraint and enduring design.
For women who lead with soft confidence and unmistakable presence.
Urban Ease
Urban Ease brings a composed softness to the everyday. Designed with relaxed silhouettes and thoughtful craftsmanship, each piece elevates daily dressing with a sense of ease, timelessness, and understated confidence.
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A neutral guide to fur as a material. Learn how mink, fox, and rabbit differ in texture and warmth, when full fur makes sense versus trims, and how to care...
Care is not about doing more. It is about doing the right things. A complete guide to maintaining luxury outerwear between wears and across seasons.
An atelier mindset shapes everything we make. From hand finishing to deliberate material choices, this is how LOURÉVA protects refinement, longevity, and quiet presence.
An inside look at the quiet architecture behind LOURÉVA outerwear. We explore how fabric and cut create warmth without weight, structure without stiffness, and a refined silhouette designed to move...